Conferences - 1983 - ArabAd

1. The formation of a self regulatory system;
2. To encourage the education of young people in our industry In Mass Communication subjects;
3. To work towards a definition of "Pan Arab media and markets";
4. To develop a research programme to analyse and evaluate the data available in the Arab world markets;
5. Arab African Promoters for International Conferences. (AAPIC), will undertake administrative...

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Guerrovich on advertising - 1987 - ArabAd

Mr. Erwin Guerrovich discussed with ARAB AD his views on the development of the advertising scene in the area, and the way he visualised the future. Following, are excerpts of the interview:
Pan Arab publications are here to stay. Their role and position are not at stake. All over the world, regional publications exist serving information and advertising needs. The Middle...

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IAA to expand in M.E. - 1987 - ArabAd

Mr. Samir Fares, IAA vice president/area director for the Middle East and Africa, recent speech at Advista Arabia conference was entitled, "What the IAA Can Do For You!"
More than 250 IAA members from the Middle East attended and guest speakers came from both Europe and the USA as well as the Middle East.
Mr. Fares announced plans to form three new...

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Brand loyalty: Latest victim of Lebanon's quagmire - 1987 - ArabAd

The ultimate objective of advertising is to reach and consolidate "Brand Loyalty". Years of mass-communications expressed in investments are sacrified, millions are spent in space or airtime, copywriters do sweat their pens to have it, to keep it or at least to trigger it... brand loyalty; the obsession of advertisers, the "muse", the beloved, the eversearched fulfillment of our profession:...

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Brand loyalty in the Arab Gulf - 1987 - ArabAd

If you are looking for brand loyalty in the Arab Gulf countries, the answer is no different to what it is anywhere else in the world. Cherchez la femme.
This may surprise those who hold the stereotyped view of the Arab woman cloistered at home and totally subservient to her husband. But the stereotype just isn't true in the marketplace for...

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No thanks for the memory. A survey of advertising in Lebanon, 1989 - 1993 - 1993 - ArabAd

Or should it be thanks for the memory? Either way, 1989 and 1990 are years Lebanese advertising agencies are unlikely to forget, much though they would like to do so. Maybe it is because the advertising industry here began 1989 with high hopes and expectations. Advertising had been one of the first services to be "dollarised" in late 1987 in...

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Erwin Guerrovich Intermarkets - 1994 - ArabAd

1. All around the industry, the climate was towards glorious optimism as 1993 started. Forecasts were constantly referring to a minimum growth of 35% of the Lebanese advertising volume, within a context of further internal peace consolidation and economic growth.
It did not happen. In fact, our statistical unit estimates actual advertising expenditure in 1993 as lower than 1992. We mostly...

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IAA hosts debate on audio-visual law - 1994 - ArabAd

The Lebanese Chapter of the IAA has been host late last month to a luncheon at the Beirut Riviera Hotel during which MP Joseph Moghaizel dwelt in detail on the introduction of the new audio-visual law.
The luncheon which was attended by IAA members and their guests in the industry witnessed a lively discussion on the subject which at times reached...

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Guerrovich replies - 1995 - ArabAd

Erwin Guerrovich, Chairman and CEO of Intermarkets, made the following comments on Makdessi's interview in a letter to Arab Ad publisher Walid Azzi:
1. Although not the majority shareholder, I personally control well over 51% of our group and accordingly, the destinies of our companies.
2. Our by-laws stipulate that in case of disagreement on the share price, between existing shareholders, the...

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Intermarkets enters Yemeni market - 1995 - ArabAd

Intermarkets has announced a further expansion of its regional network by starting operations in Yemen, becoming the first regional advertising agency to enter the growing Yemeni market.
Intermarkets Yemen/Mass Advertising is the result of a management agreement signed recently in Taiz between Abdul Gabbar Hayel Saeed, Executive Director of the Hayel Saeed Anam Group of Companies, and Erwin Guerrovich, Chairman of...

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Sabbagha re-elected president of advertising agencies syndicate - 1996 - ArabAd

Elected members, Said Sabbagha, Erwin Guerrovich, Ramsay Najjar and Gaby Hayek Alex Slim declined running again Philippe Skaff, another winner Tilda Ghosn of Gemini casting her voteSix new members were elected last month to the board of directors of the Syndicate of Advertising Agencies, including Said Sabbagha, who was re-elected as president of the Syndicate. Ten candidates...

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Tales of war and peace - 1996 - ArabAd

Intermarkets founder, chairman and CEO Erwin Guerrovich gave Karen Thomas a progress report on how Lebanon's reconstruction is effecting agencies and the media.
Israel's bombardment of southern Lebanon and Likud's subsequent election victory have hit Lebanese business confidence hard. Despite these setbacks, the international business community has kept faith in the reconstruction process and in Lebanon's ability to pay back its...

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Ailamia Intermarkets opens public relations business in Saudi Arabia - 1997 - ArabAd

A new communications agency, Ailamia Intermarkets, has been launched in Saudi Arabia.
The company is a 51/49 joint venture between Ailamia, a Saudi company owned equally by the King Faisal Foundation, ARA Croup International; Syahya, the national company for tourism, and the Saudi Hotels and Resorts Group and Intermarkets Public Relations. The company will offer clients public relations, marketing, research, promotion...

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Attention, ilmouillacieu - 1997 - ArabAd

S'il est encore besoin de démontrer le mullilinguisme libanais et son attachement à la langue française, Arab Ad, en la personne de son patron, Walid Azzi, en est la preuve vivante.
Dans le cadre du travail assidu du Comité Organisateur, quel plaisir c'était de voir l'éditeur d'une publication de langue anglaise, donner des heures de son temps chargé, sa collaboration constante...

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Erwin Guerrovich Chairman and CEO Intermarkets - 1998 - ArabAd

Founder of MEMAS (Mid-East Marketing & Advertising Services) in Lebanon, in 1961, Erwin pioneered the regional development of advertising in the Arab peninsula area by opening his first office in Kuwait, in 1968. He merged a number of advertising agencies together with MEMAS to form Intermarkets in 1971. He became chairman of the Board and CEO since then. Intermarkets is...

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Intermarkets get's up close and personal - 1998 - ArabAd

Intermarkets Advertising successfully held its second private airshow from the roof of its offices in Dubai.
Over 200 clients and friends joined the Intermarkets team over the four days of the Duhai Airshow and enjoyed their own private view of the exciting air displays.
This year's hospitality theme was traditionally Arab with a Bedouin lent. Intermarkets served their guests the traditional cuisine...

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History of the Lebanese Chapter - 1998 - ArabAd

The Lebanon Chapter of the IAA, the first in the Arab world, was founded in 1961 by Mounir Takchi, who at the time was director of Advision. The founding committee started immediately recruiting members and organised a number of functions to promote the industry.
Presidents of the Executive Committee:
Mounir Takchi - 1961
Fouad Pharaon - 1963
Samir Fares - 1965
Jean Rizk - 1969
Roby Arab - 1974
Erwin Guerrovich - 1976
Camille...

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Clarification - 2000 - ArabAd

Dear Sir,
Owing to being largely on travel in the past weeks, it is only now that I have seen the feature on Bahrain advertising in the January issued of ArabAd.
As one of the key pioneers of Middle East advertising and first-hand witness, allow me to add some elements - especially that Intermarkets is mentioned in a context that...

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Good-bye old friend - 2001 - ArabAd

Sadly, the Lebanese and Arab advertising industry lost one of its genuine pioneers this month. Erwin Guerrovich was not only a great adman, strategical genius and co-founder of historically one of the most successful advertising agencies in the country (Intermarkets), he was also a visionary: anticipating globalisation ten years before the term was even heard of, opening up to the...

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