Erwin Guerrovich Chairman and CEO Intermarkets -
1998 -
ArabAd
Founder of MEMAS (Mid-East Marketing & Advertising Services) in Lebanon, in 1961, Erwin pioneered the regional development of advertising in the Arab peninsula area by opening his first office in Kuwait, in 1968. He merged a number of advertising agencies together with MEMAS to form Intermarkets in 1971. He became chairman of the Board and CEO since then. Intermarkets is...
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Intermarkets get's up close and personal -
1998 -
ArabAd
Intermarkets Advertising successfully held its second private airshow from the roof of its offices in Dubai.
Over 200 clients and friends joined the Intermarkets team over the four days of the Duhai Airshow and enjoyed their own private view of the exciting air displays.
This year's hospitality theme was traditionally Arab with a Bedouin lent. Intermarkets served their guests the traditional cuisine...
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History of the Lebanese Chapter -
1998 -
ArabAd
The Lebanon Chapter of the IAA, the first in the Arab world, was founded in 1961 by Mounir Takchi, who at the time was director of Advision. The founding committee started immediately recruiting members and organised a number of functions to promote the industry.
Presidents of the Executive Committee:
Mounir Takchi - 1961
Fouad Pharaon - 1963
Samir Fares - 1965
Jean Rizk - 1969
Roby Arab - 1974
Erwin Guerrovich - 1976
Camille...
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