Mr. Samir Fares, IAA vice president/area director for the Middle East and Africa, recent speech at Advista Arabia conference was entitled, "What the IAA Can Do For You!"
More than 250 IAA members from the Middle East attended and guest speakers came from both Europe and the USA as well as the Middle East.
Mr. Fares announced plans to form three new Chapters, in Jordan, Morocco and Pakistan. He has contacted prominent advertising people in each country asking them to lead the effort to set up the Chapters.
Mr. Fares also foresees that the Middle East Council will be able to recruit more new members under its umbrella, specifically from Saudi Arabia, Oman, Bahrain and Oatar, as a result of the conference. Y.S. Alyan, Publisher of the Kuwait Times, will be in charge of recruiting more members in Kuwait, while Abdul Nabl AI Shola will be responsible for recruitment in Bahrain and Qatar. The projected number of new members expected in the area for 1987 is 75.
Mr. Fares called for a meeting of interested parties, including advertisers, advertising agencies and the media, with the cooperation of the IAA, to explore methods of implementing the recommendations that have emerged from Advista Arabia.
Mr. Samir Fares (centre) surrounded by the new
board of directors of the UAE chapter of IAA
(Arab Ad)
