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  Erwin Guerrovich
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  Erwin Guerrovich
Erwin Guerrovich

General Assembly of UNIVAS Agency held in Paris March 10 and 11 - 1972 - UNIVAS News

Article ImageAlt00March 10 and 11, 22 agencies of the UNIVAS Network met in Paris to study the development of the interior organization of the Network on the one hand, and on the other, to discuss the major problems faced by the profession.
Side by side with the directors of the most senior agencies such as A.T.A. Milan, HEYE Munich or O.W.G. Vienna, were all the partners who joined UNIVAS in 1970 and 1971 and such recent associates as LINEA SPN, our second Network agency in Italy, and INTERMARKETS Lebanon which covers the whole of the Mideast.
The meeting began with a report by Jacques DOUCE, chairman of UNIVAS, who recalled the most important stages in the development of UNIVAS since its creation in 1968. The company has seen its business go from $23 million to nearly $80 million forecast for 1972.

From left to right: J. Douce, B. Nixon, G. Brignone, A. Melendez,
J.R. Batllo, E. Guerrovich, Mrs. Lambadariou, J.N. Reboud.

This growth stems from the local dynamism of the agencies, whose business has grown thanks to winning national accounts but also thanks to international accounts gained by the commun activity of the Network, accounts which now represent 30% of total Network business.
Mr. Douce stressed the fact that UNIVAS was the business of every manager and that each of them should become more and more involved in its development policy. It was in this spirit that it was proposed to develop the structure toward an association of economic interest.
Before concluding, Mr. Douce recalled the action led by UNIVAS in cooperation with NHS and KMPH to establish a worldwide power capable of competing with the biggest American networks and thereby attracting large international accounts to our agencies. Denys BRUNEL then explained the details of UNIVAS's new structure in order to facilitate the group discussions.
Part of Friday was also devoted to working meetings on professional problems of communication and equipping agencies, while the six representatives designated by the agencies as a whole worked out a final plan for the 1972 organization of UNIVAS.
All of the agencies together were to give their consent to the conclusions of this commission which specified that the UNIVAS development economic interest association would be operational by May 31, 1972.
Saturday morning it was New Business's turn, with M. MANTON and NIXON repeating before the entire Network two major presentations done for important clients, to demonstrate the methods used. Also Pierre DAUZIER gave a report on activities undertaken in the United States relating to big American companies exporting to Europe.
Outside of the working sessions, the managers of the various agencies of course had the chance to talk personally to each other, both strengthening the ties of friendship between them and discussing many opportunities open to them for exchanging accounts.
(UNIVAS news)
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