Erwin Guerrovich Intermarkets - 1994 - ArabAd

1. All around the industry, the climate was towards glorious optimism as 1993 started. Forecasts were constantly referring to a minimum growth of 35% of the Lebanese advertising volume, within a context of further internal peace consolidation and economic growth.
It did not happen. In fact, our statistical unit estimates actual advertising expenditure in 1993 as lower than 1992. We mostly...

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History of the Lebanese Chapter - 1994 - Lebanon Your Door To The Arab World

The Lebanon Chapter of the IAA was founded in 1961 by Mounir Takchi. The Chapter was the first in the Arab World.
Fouad Pharaon was later elected vice-president Middle East and was succeeded by Jean Rizk. Samir Fares was in later years elected vice-president for the Middle East and Africa.
Since 1975, the Lebanon Chapter has struggled for survival because many of...

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IAA hosts debate on audio-visual law - 1994 - ArabAd

The Lebanese Chapter of the IAA has been host late last month to a luncheon at the Beirut Riviera Hotel during which MP Joseph Moghaizel dwelt in detail on the introduction of the new audio-visual law.
The luncheon which was attended by IAA members and their guests in the industry witnessed a lively discussion on the subject which at times reached...

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Corporations and Charities: Forming Strategic Alliances - 1994 - The General Manager Magazine

An ancient Chinese curse proposes for a favorite enemy: "May you live in interesting times." The wish suggests that "interesting times" are periods of turbulence and change in which established businesses and individuals are brought under pressures which threaten to overthrow them. Such a malediction may now be operating against Lebanese business and its leaders, because they are surely experiencing...

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