Good-bye old friend - 2001 - ArabAd

Sadly, the Lebanese and Arab advertising industry lost one of its genuine pioneers this month. Erwin Guerrovich was not only a great adman, strategical genius and co-founder of historically one of the most successful advertising agencies in the country (Intermarkets), he was also a visionary: anticipating globalisation ten years before the term was even heard of, opening up to the...

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