Clarification - 2000 - ArabAd

Dear Sir,
Owing to being largely on travel in the past weeks, it is only now that I have seen the feature on Bahrain advertising in the January issued of ArabAd.
As one of the key pioneers of Middle East advertising and first-hand witness, allow me to add some elements - especially that Intermarkets is mentioned in a context that...

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La langue française à travers la publicité - 2000 - L'HEBDO MAGAZINE

La guerre moderne des langues
Pour limiter les effets de la langue anglaise à travers le monde, des associations se créent partout, dont l'Association des publicitaires francophones. Celle-ci multiplie les campagnes en faveur d'une reprise de la langue française par les instances de la communication.
La dernière politique mise au point par l'Association des publicitaires francophones (APF) réside dans une stratégie à...

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Good-bye old friend - 2001 - ArabAd

Sadly, the Lebanese and Arab advertising industry lost one of its genuine pioneers this month. Erwin Guerrovich was not only a great adman, strategical genius and co-founder of historically one of the most successful advertising agencies in the country (Intermarkets), he was also a visionary: anticipating globalisation ten years before the term was even heard of, opening up to the...

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